ECF is currently receiving applications from an experienced and highly motivated team leader to lead the African branch of an international network of strategic communications professionals in the field of…

In order to communicate well, it is important that you define the story your organization wants to tell, your target and your goals. If this seems difficult to you, it…

It is by taking inspiration from what is done elsewhere (WhatsApp, Instagram etc.) that Twitter decided to launch the voice tweets, which are currently in the testing phase. Fourteen years…

The prestigious Radio Sweet FM broadcast on 88.7 FM, Douala, has announced its new programme schedule featuring young talents from the Cameroonian cultural scene. We met Brice Albin, the radio's…

Yes, the PESO is the monetary unit of several Latin American countries. But in today’s article, we will talk about the PESO model in your public relations strategy. The PESO…

Faced with the Covid-19 Coronavirus pandemic, the Cameroonian government issued a press release announcing its measures on 17 March 2020. These measures are finalized after a month and a half…

Public relations is often confused with press relations. Even if these two professions are commonly abbreviated to PR (or PR in English), there are still specific skills for each. PR,…

The companies understood the importance of developing and promoting their brand: branding. As much as they are, each individual must today build his personal image: personal branding. Personal branding or personal…

The digital revolution has led to the birth of several professions such as community manager and social media manager. Through exchanges we noticed that these two professions are often misunderstood.…

Here we give you 5 amazing reasons to include e-mailing and newsletters in your strategy. E-mailing and Newsletter: definitions E-mailing or e-mail marketing or mailshots is a marketing strategy. It…