Paid media is the set of paid methods that you will use to promote your products, services or boost your visibility on the web. It also includes advertising space purchased on television, radio, print or digital media.
It takes different forms: advertising campaigns, post sponsoring, partnerships, display, referencing.
Paid media is a strategy favoured by marketing specialists. The latter integrate it into their marketing strategy and choose the target audience, the choice of content, the form, the duration of distribution and the geographical area.
To build it properly, you need to define your objectives, select the appropriate platforms and media, build your target audience, create your message, broadcast it according to your budget.
It is important to know that this strategy can be very costly.