Public relations is often confused with press relations. Even if these two professions are commonly abbreviated to PR (or PR in English), there are still specific skills for each. PR, who does what? Who is it aimed at? For what purpose?
Public Relations, Press Relations, functions of communication with different definitions:
Public relations (PR) is a set of techniques used by commercial and non-commercial organizations to communicate to a specific audience on a subject. Its purpose is to create and maintain relationships with the various stakeholders.
Press relations (PR) is a set of techniques used by commercial and non-commercial organizations to communicate with the media. Its purpose is to spread the identity, image, values and history of the entity.
In practice, managing the relationship with the media is part of one of the public relations approaches. The public relationship is above all an approach of influence while the press relationship is more in a communication technique. The public relationship is both external (media, investors, advertisers, etc.) and internal (employees) while the press relationship is exclusively external (media and influencers) even if it uses internal elements.
So, reading this article, which PR do you need? It’s time for you to “Create, Etablish and Maintain Relations” with the right expert.
Par Elodie MBIDA