In a bid to reinvent public relations in the digital age, the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) is set to host the eighth Lagos Digital PR Summit. This year’s summit, themed « Reinventing Public Relations Proficiencies with AI, » promises to be a gathering of the best minds in the industry and a platform for exploring the transformative potential of artificial intelligence (AI) in the field of public relations. The event will take place on the 18th and 19th of October 2023 at the prestigious Sheraton Lagos Hotel.

The summit has gathered an impressive lineup of keynote speakers and faculty members who are not only experts in the field but are also at the forefront of leveraging AI for effective PR strategies. Among the keynote speakers are Amaechi Okobi, Chief Brand and Communications Officer of Access Corporation, and Joseph Edgar, the Founder and CEO of Duke of Shomolu Productions. They will address crucial topics such as « AI and the Future of the Marketing Communication Profession » and « Keys to Building Relationships and Collaborating with Key Influencers. »

The event will also have special guests of honor at its opening, including Gboyega Akosile, the Chief Press Secretary to the Governor of Lagos State; Israel Jaiye Opayemi, President of the Public Relations Consultants Association of Nigeria, and CEO of Chain Reactions; and Victoria Ndidiamaka Uwadoka, the Corporate Communications and Public Affairs Manager at Nestle Nigeria Plc. Their presence is a testament to the significance of this summit in the PR community.

The Lagos Digital PR Summit will be a comprehensive learning experience, with a variety of activities, including opening ceremonies, keynote speeches, fireside chats, and masterclasses. One highlight is the unveiling of the second Digital PR Digest, a premier all-gloss business communication magazine that covers stories and developments in digital public relations, offering valuable insights and do-it-yourself nuggets for PR professionals.

The summit’s faculty members are a group of highly accomplished individuals from various sectors, such as Omoniyi Ibietan from the Nigerian Communications Commission, Bolaji Okusaga from Precise Platforms Limited, Godfrey Adejumoh from Unilever Nigeria, Oyinkansola Faweyinmi from Zaeda Oracle Limited, and Philip Odiakose from P+ Measurement Services. They, alongside other distinguished faculty members, will provide attendees with practical knowledge and real-world expertise in the application of AI in PR.

The significance of AI in public relations cannot be overstated, as AI technologies can quickly and efficiently analyze vast amounts of data, providing PR professionals with valuable insights into audience behavior and helping them make data-driven decisions. According to Comfort Obot Nwankwo, the co-convener and Chairman of the Lagos State Chapter of NIPR, « The Summit is an essential training for practitioners aspiring to leverage AI applications to improve their efficiency and remain competitive. »

As the President of Upticomm Marketing Company and the convener of the Summit stated, « Participants will be able to move forward in using AI technology to create better content that engages a multi-channel audience while building trust and reputation. Attendees will earn a Certificate of Participation and the honorary Lagos Digital PR Ambassadorship. »

In a rapidly evolving digital landscape, the eighth Lagos Digital PR Summit is poised to equip public relations professionals with the knowledge and tools they need to stay at the forefront of the industry. The event promises to be a turning point for PR in Lagos, embracing the transformative potential of AI to redefine public relations in the digital age. Don’t miss out on this opportunity to be a part of the PR revolution in Lagos.