(Naole Media) The much-anticipated release of Brand Africa 100 2023 is being celebrated in collaboration with Geopoll, Kantar, and Brand Leadership. Now in its 13th edition, this esteemed report offers a comprehensive ranking of the most admired brands across the African continent.

As the African economy continues its impressive growth, it becomes increasingly essential to recognize and appreciate the brands that resonate most with African consumers. The Brand Africa 100 is a guide which showcases the brands that have successfully captured the hearts and minds of the African populace.

Encompassing 32 African countries, which collectively account for over 85% of the continent’s GDP and population, the survey and rankings provide an extensive reflection of brand perception and affinity among the diverse African consumer base. Meticulous researches conducted between February and April 2023 helped evaluate brands from all economic regions within Africa.

The authenticity and reliability of the rankings are ensured by Geopoll’s strategy to collect the data, guaranteeing a broad and representative sampling. The analysis of the sampling was skilfully made by Kantar and Brand, leveraging on their expertise in market research and brand evaluation.

The Brand Africa 100 2023 report presents a wealth of insights and showcases notable trends that shape the African market. From the dominance of European and North American brands to the rise of purpose-driven initiatives, the report offers a comprehensive view of the African brand landscape. It captures the spirit of African entrepreneurship, innovation, and consumer preferences, serving as a valuable resource for businesses, marketers, and consumers.

To access the complete report, visit the official Brand Africa website and engage in the ongoing conversation that continues to shape the future of branding in Africa.

Most Admired Brands – Top 100

Nike (USA)
Adidas (Germany)
Samsung (Korea)

Most Admired African Brands (Prompted)

Dangote (Nigeria)
MTN (South Africa)
DStv (South Africa)

Most Admired Africa Brands (Unprompted)

MTN (South Africa)
Dangote (Nigeria)
Tradekings (Zambia)

 Most Admired Media Brands

DStv (South Africa)

Most Admired Financial Services Brands

Standard Bank (South Africa)
Equity Bank (Kenya)
ABSA (South Africa)

Companies that best exemplify Africa Pride

Dangote (Nigeria)
Ethiopian Airlines (Ethiopia)
MTN (South Africa)

Sustainability – Doing Good for People, Society and the Environment – NGO

Unicef (USA)
Red Cross (Switzerland)

Sustainability – Doing Good for People, Society and the Environment – African Brands

MTN (South Africa)
Dangote (Nigeria)
Azam Group (Tanzania)

Sustainability – Doing Good for People, Society and the Environment – Non-African Brands

Coca-Cola (USA)
Vodafone/Vodacom/Safaricom (UK)
Unilever (UK).