The African Public Relations Association (APRA) is gearing up to host its 35th annual conference in Abidjan, Cote d’Ivoire, from May 13 to 17, 2024. Under the theme « One Africa, One Voice: Bridging Africa’s Communication Divide, » this year’s conference promises to be a pivotal moment for public relations professionals across the continent.

The primary goal of the conference is to underscore the importance of a unified approach to communication in Africa. It provides a platform to discuss strategies, trends, and solutions within the unique context of the continent’s challenges and opportunities.

The conference invites submissions on various topics, highlighting the importance of inclusion, cultural sensitivity, and linguistic diversity in the field of public relations. Proposed themes include « Digital Inclusion and Accessible PR Content, » « Cultural Sensitivity in Crisis Management, » « Advocating for Inclusive PR, » and many more.

Prospective speakers are encouraged to submit an abstract of their presentation, not exceeding 250 words, by March 1, 2024, via email to This offers a unique opportunity to share innovative ideas and experiences regarding the diverse challenges and opportunities faced by public relations professionals in Africa.

This conference aligns with APRA’s ongoing efforts to strengthen the public relations profession on the continent. By focusing on unity and diversity, it aims to foster constructive dialogue on how PR professionals can contribute to overcoming communication challenges in Africa.

In conclusion, APRA’s 35th Annual Conference promises to be a must-attend event for PR practitioners in Africa. By encouraging knowledge sharing and collaboration, it will contribute to strengthening the profession and laying the groundwork for more unified communication across the African continent.