(Naole Media) – In a bold move to establish Dubai as a must-visit destination, Real Madrid has formalized a global partnership with the Dubai Corporation for Tourism and Commercial Marketing (DCTCM). The aim of this ground-breaking collaboration is to create a mutually beneficial synergy, propelling Dubai as Real Madrid’s official destination.
The strategic alliance is perfectly in line with the Dubai-33 economic agenda, an ambitious plan to place Dubai among the world’s top three cities. It is designed to offer a wide range of unique and exceptional experiences to fervent fans of Dubai and Real Madrid. DCTCM Managing Director Issam Kazim explains that this collaboration exploiting the assets of a leading destination and the world’s most renowned soccer club aims to reinforce Dubai’s reputation as a privileged place to live, work and play.
In addition to this innovative agreement with Visit Dubai, Real Madrid plans to bring the Real Madrid theme park to life within Dubai Parks and Resorts, the largest theme park in the Middle East. The park, the first of its kind dedicated to Real Madrid, will offer an assortment of attractions closely linked to the club, a museum, soccer skills games, as well as a variety of catering options and retail spaces featuring official club merchandise. This announcement echoes the previous one, made at the end of last year, concerning the construction of a Real Madrid theme park in the United Arab Emirates.
Besides the promising prospects for fans and visitors alike, this deal also proves to be a major financial windfall for Real Madrid. As the club undertakes major works at the Santiago Bernabeu stadium, the agreement is expected to inject several tens of millions of euros into its finances. Reports in the Spanish press put the deal at 90 millions euros a year over 10 years. The club is confident that this agreement will bring a touch of Dubai’s elegance and splendor to the Santiago Bernabeu stadium.