Public relations is often confused with press relations. Even if these two professions are commonly abbreviated to PR (or PR in English), there are still specific skills for each. PR, who does what? Who is it aimed at? For what purpose? Public Relations, Press Relations, functions of communication with different definitions: Public relations (PR) is a…
The companies understood the importance of developing and promoting their brand: branding. As much as they are, each individual must today build his personal image: personal branding. Personal branding or personal image is a practice that aims to promote your image and your skills. It combines traditional communication, digitalization strategy, eRP and influence. The targets of personal…
The digital revolution has led to the birth of several professions such as community manager and social media manager. Through exchanges we noticed that these two professions are often misunderstood. In this article, we will clarify the two professions to help you choose the best service for you. Community manager and Social media manager: Jobs at…
Here we give you 5 amazing reasons to include e-mailing and newsletters in your strategy. E-mailing and Newsletter: definitions E-mailing or e-mail marketing or mailshots is a marketing strategy. It is used to prospect and sell. The newsletter, whether in paper or digital format, is a means of communication with an informative purpose. It is used…