Public Relations, Press Relations: Who does what? To whom? For what purpose?
Public relations is often confused with press relations. Even if these two professions are commonly abbreviated to PR (or PR in English), there are still specific skills for each. PR,…
Personal branding: build and promote your brand image.
The companies understood the importance of developing and promoting their brand: branding. As much as they are, each individual must today build his personal image: personal branding. Personal branding or personal…
Community Manager / Social Media Manager: Which expert in your e-reputation strategy?
The digital revolution has led to the birth of several professions such as community manager and social media manager. Through exchanges we noticed that these two professions are often misunderstood.…
Five (05) amazing reasons to include e-mailing and newsletter in your strategy.
Here we give you 5 amazing reasons to include e-mailing and newsletters in your strategy. E-mailing and Newsletter: definitions E-mailing or e-mail marketing or mailshots is a marketing strategy. It…